ManyChat Pricing (2025): The Shocking Truth About Free vs Paid – What No One Tells You!

ManyChat

ManyChat Introduction

Manychat is a chat automation platform designed to create chatbots on Facebook, Instagram, WhatsApp, SMS and Telegram.

It allows businesses and individuals to automate their conversations, engage with customers and improve their marketing efforts.

Imagin, Every day, potential customers land on your page, click the message button, and then leave… unanswered, ignored, and gone forever. Not because your product isn’t great — but because you can’t engage fast enough. Manual replies? Slow response times? They’re killing your growth.

But what if you could automate the entire conversation?

Now you can — with ManyChat, a smart automation platform that turns casual visitors into loyal customers. Whether you’re running an online store, a service business, or growing a personal brand, ManyChat gives you the power to engage, convert, and retain — effortlessly.

When it comes to getting started, ManyChat pricing makes the decision even easier. With a generous free plan and a feature-rich Pro Plan, you don’t have to spend big to see big results. It’s flexible, scalable, and built to grow with your business.

In this article, you’ll discover everything you need to know about the available plans, features, and how to choose the best option for your goals. Ready to unlock next-level growth?

See Plans — Grow Smarter

PROS

CONS

✅ Effortless Automation – Build advanced workflows without touching a single line of code. Perfect for saving time and increasing efficiency. ✅ Multi-Channel Reach – Connect with your audience across multiple platforms, including Messenger, Instagram, and WhatsApp—all from one dashboard. ✅ AI-Driven Features – Use smart tools like AI Flow Builder and AI Text Improver to boost performance and craft engaging conversations. ✅ Insightful Analytics – Monitor real-time performance with analytics that help you optimize every message and campaign for better results.

❌ Advanced Features Require Learning – While beginner-friendly, mastering automation logic and AI tools may require a learning curve. ❌ Limited Customization for Visual Design – Visual elements in bots are functional but may lack deep design flexibility. ❌ Email Capabilities Are Basic – Compared to full email marketing platforms, ManyChat’s email features are minimal. ❌ Higher Costs at Scale – As your contact list grows, pricing can increase significantly—especially for high-volume campaigns.

ManyChat Pricing Plans – Start Free. Scale Smart. Grow Big.

When you’re looking for a chatbot platform that is not only powerful but also flexible, ManyChat stands out with a pricing model that grows alongside your business. Whether you’re just starting out or ready to scale, ManyChat gives you full control without overwhelming complexity.

Let’s explore the two main options: the Free Plan and the Pro Plan.

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1. ManyChat Free Plan

The ManyChat Free Plan is the perfect gateway for entrepreneurs, freelancers, and marketers who want to start building automation without upfront investment. You get essential tools that let you begin nurturing leads, responding automatically, and understanding how automation fits into your strategy.

Here’s what’s included:

1. Access to Facebook Messenger chatbots
2. Up to 1,000 contacts for free
3. Flow Builder for simple automation
4. Basic analytics and reporting
5. Essential growth tools
6. Limited access to Instagram and WhatsApp automation

This plan is excellent if you’re in the early stages of your business. It allows you to learn and build confidence, while still delivering value to your audience. If you’re testing out how chatbot marketing can work for you, this plan gives you a reliable foundation.

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2. ManyChat Pro Plan

When you’re ready to turn automation into a business-growth engine, the Pro Plan is where you take off. Designed for brands and marketers who are serious about conversion, the Pro Plan gives you complete access to advanced features across multiple platforms.

Here’s what the Pro Plan offers:

1. Unlimited contact scaling
2. Full support for Facebook Messenger, Instagram DM, WhatsApp, SMS, and Email
3. Smart automation (tags, conditions, custom flows, smart delays)
4. Advanced integrations with tools like Shopify, Stripe, Google Sheets, Zapier, and more
5. A/B split testing to optimize every campaign
6. Full access to all templates, premium growth tools, and broadcast options
7. Priority support from the ManyChat team

The ManyChat Pro Plan starts at around $15 per month, scaling with your number of contacts. It’s an investment that unlocks advanced targeting, automation, and omnichannel engagement—everything you need to grow faster, smarter, and more profitably.

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Which Plan Is Right for You?

If you’re just beginning your automation journey, the Free Plan lets you get started instantly, with no commitment.

But if you’re aiming for growth, deeper customer interaction, and higher ROI, the Pro Plan is your best move. It’s not just about features—it’s about results. ManyChat’s Pro Plan gives you the tools to engage your audience on every level, across every channel.

Start free. Upgrade when you’re ready. But whatever you do, start today.

ManyChat Growth Tools – The Secret Weapon for Real Digital Growth

Are you struggling to turn website visitors into actual customers? Are you tired of pouring money into ads that don’t convert? Or maybe you’re just looking for a smart way to automate your engagement and free up your time?

Every successful business today understands that effective communication is at the heart of its growth. But not just any communication—personalized, automated, and timely interaction with potential customers is what drives conversions. That’s where ManyChat Growth Tools come into play.

Imagine having the ability to engage your customers automatically, without losing the human touch. Imagine converting more visitors, answering queries instantly, and building relationships while you sleep. ManyChat Growth Tools empower you to do just that, with unparalleled ease and efficiency.

Let’s take a deeper dive into these tools and explore how they can help you scale your business through the power of conversational marketing.

Website Widgets – Engage Every Visitor, Convert Every Lead

When a potential customer visits your website, it’s crucial that you capture their attention immediately. ManyChat’s website widgets are designed to do just that. From interactive pop-ups to slide-ins, these tools engage users as soon as they land on your page.

Instead of traditional, static forms that lead to abandonment, ManyChat’s website widgets open real-time chats with users through platforms like Messenger, Instagram, and WhatsApp, making the engagement feel personal and immediate.

These widgets allow you to:

• Automate lead collection by offering downloadable resources, special discounts, or newsletter subscriptions.
• Encourage instant communication between you and potential customers, ensuring no opportunity is lost.
• Use engagement-driven triggers like time-based pop-ups to prompt action when the visitor is most likely to respond.

This method doesn’t just improve engagement; it boosts conversion rates by allowing you to meet potential customers where they are—in a conversation.

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Facebook Comments Automation – Engage with Every Comment

Social media is a goldmine for customer interaction, but manually responding to comments can be time-consuming. ManyChat Growth Tools streamline this by automatically turning Facebook comments into private conversations.

When users comment on your Facebook posts, ManyChat instantly sends them a direct message through Messenger. This immediate response is key to fostering meaningful connections without delay.

You can use this feature to:

• Promote offers by sending users personalized discounts or special promotions after they comment on your posts.
• Provide instant answers to frequently asked questions, saving you time and enhancing customer satisfaction.
• Encourage further interactions by suggesting related content, services, or products.

This feature ensures that every interaction is nurtured, creating opportunities to convert even casual comments into loyal customers.

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Landing Pages – From Click to Conversation, Instantly

Traditional landing pages can often feel impersonal and lead to high bounce rates. ManyChat’s landing pages completely transform this experience by enabling real-time, interactive conversations.

Instead of filling out forms or waiting for a response, visitors are immediately greeted with a Messenger-based chat that guides them through the desired action. Whether it’s signing up for a newsletter, purchasing a product, or registering for a webinar, landing pages powered by ManyChat make the process seamless and engaging.

Benefits of ManyChat landing pages include:

• Instant communication with visitors through Messenger or Instagram DMs, reducing friction and increasing conversion.
• Personalizing the experience based on the user’s behavior and preferences, making the interaction feel more human and tailored.
• Simple and effective call-to-action prompts that drive higher engagement.

This means you can now turn your landing pages into interactive, personalized gateways that immediately connect visitors to your business.

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QR Codes – Seamlessly Blend Offline and Online Engagement

In the physical world, it can be challenging to turn offline interactions into online conversions. ManyChat Growth Tools solve this by enabling you to generate QR codes that lead customers directly to automated chat flows.

You can place these QR codes on:

• Flyers and brochures
• Product packaging
• Business cards or event materials

When a customer scans the QR code, they are automatically sent into a Messenger or Instagram conversation, where they can:

• Redeem offers or discounts
• Subscribe to your newsletter or contact list
• Learn more about a product or service directly through chat

This tool effectively bridges the gap between the offline and online world, allowing businesses to engage with customers in real-time, wherever they are.

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Ref URLs & Instagram Entry Points – Precision Targeted Engagement

One of the most powerful features of ManyChat Growth Tools is the ability to create ref URLs and Instagram entry points that guide users directly into customized conversations based on where they clicked.

You can create specific links for:

• Email campaigns: Drive users from your emails to personalized conversations with ref URLs.
• Instagram stories and posts: When users interact with your Instagram content, you can open tailored chat flows that suit their interests.

This ability to target and personalize interactions based on user behavior ensures higher engagement and more effective lead nurturing.

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Why ManyChat Growth Tools are Essential for Your Business

At the heart of ManyChat Growth Tools is the ability to automate customer interaction while keeping it personalized, human, and efficient. These tools help solve common business problems such as:

• Uncaptured leads and missed opportunities
• Low customer engagement and high bounce rates
• Time-consuming manual interactions that take away focus from business growth

With ManyChat, you’re not just investing in a set of tools — you’re investing in a powerful growth engine that nurtures customer relationships at scale. It allows you to engage with your audience more effectively, save time, and increase conversion rates.

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Get Ready to Elevate Your Business with ManyChat

If you’re ready to take your business to the next level, ManyChat Growth Tools offer the smart, efficient, and scalable solution you need. Whether you’re looking to increase engagement, streamline communication, or automate conversions, ManyChat’s suite of tools provides the flexibility and power to do so.

It’s time to stop losing leads and start transforming your website visitors, social media followers, and email subscribers into loyal customers — automatically, at scale, and with ease.

Discover the Power of ManyChat AI Features That Are Changing the Game

When it comes to automation and customer engagement, ManyChat doesn’t just follow trends—it sets them. This platform has gone far beyond simple chatbot functions. With the introduction of next-level AI features, ManyChat empowers businesses to engage smarter, respond faster, and convert more customers than ever before.

Manychat has many AI features you can use in your chatbot:

• Manychat Keywords
• AI Intents
• AI Step
• AI Flow Builder Assistant
• AI Text Improver

These features don’t just save time—they save lost sales.

Let’s deep dive into the 5 intelligent AI tools inside ManyChat that are revolutionizing customer interaction and making automation feel almost… human.

Let’s explore the core AI tools that make ManyChat one of the smartest choices in the marketing automation world.

1. ManyChat Keywords – The Smarter Way to Trigger Conversations

Traditional keyword triggers used to be rigid. You had to guess the exact word or phrase a customer might type. One typo or a slightly different sentence? The bot fails.

But now, ManyChat Keywords are powered with intelligent pattern recognition. They don’t just look for words—they understand meaning.

So whether a customer types “how much does it cost” or “what’s the price,” the AI knows they’re asking about the same thing—and it answers flawlessly.

This means your chatbot can:

• Keep the conversation flowing
• Reduce bounce rates
• Deliver the exact message the user needs without you having to hard-code every variation

Smart, seamless, and conversion-friendly. That’s how automation should feel.

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2. AI Intents – Know Exactly What Your Users Want, Instantly

Every message from a customer contains intent. But can your current automation detect it?

With ManyChat AI Intents, now it can.

The tool reads between the lines, identifying whether a user is angry, curious, looking to buy, or just needs support. So when someone says “I didn’t receive my order,” your bot understands the intent is frustration—and immediately routes them to your support flow or sends the right apology message.

This kind of intelligence turns casual chats into loyal customer relationships.

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3. AI Step – Build Logic That Adapts in Real-Time

Creating chatbot logic used to be overwhelming. You’d sit for hours mapping endless branches.

Now? You drop in an AI Step, and it does the thinking for you.

It evaluates user input on the fly, makes decisions based on what the person is saying, and sends them down the perfect path. There’s no more guessing or overbuilding. Just clean, efficient flows.

And the best part? It improves the customer journey without adding complexity to yours.

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4. AI Flow Builder Assistant – Your Automation Co-Pilot

Let’s say you want to create a sequence that greets users, asks their name, gets their email, and offers a lead magnet.

Before, you’d have to build that manually. But with ManyChat’s AI Flow Builder Assistant, you simply describe it in natural language—and the assistant builds the flow for you.

It’s like telling your own tech-savvy assistant what you want—and they just get it done.

This eliminates overwhelm and helps you focus on strategy, while your chatbot handles the heavy lifting behind the scenes.

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5. AI Text Improver – Speak with Impact

Let’s be honest: words matter.

Your chatbot’s tone, clarity, and persuasiveness can make or break conversions. With the AI Text Improver, you never have to second-guess your message again.

Type something rough like “want this offer?” and watch as the AI rewrites it into “Would you love to unlock this special offer just for you?”

Better copy = better engagement = better results. Simple as that.

ManyChat Channels each Customers Where They Are

In a world where your audience moves fast and attention is limited, connecting with them across multiple touchpoints isn’t optional—it’s essential. But managing conversations in different places can become overwhelming, confusing, and time-consuming.

This is exactly where ManyChat steps in and makes the difference.

With ManyChat, you don’t need to juggle multiple tools or jump between platforms. It centralizes your messaging, allowing you to manage all customer interactions from one intelligent, automated system.

Let’s dive deep into how ManyChat revolutionizes communication across various channels—making your brand more available, responsive, and powerful.

With Manychat you can publish your chatbot on:

• Instagram
• WhatsApp
• Facebook Messenger
• Tiktok (now in Beta)
• Telegram
• SMS

Let’s be real—today’s customers expect more than just quick replies. They want personalized conversations, instant support, and a brand that understands them. ManyChat makes this not just possible, but effortless.

From powerful AI-driven flows to multi-channel automation, intelligent segmentation, and seamless integration, ManyChat empowers you to turn every message into a meaningful experience. No more missed leads. No more one-size-fits-all replies. Just powerful conversations that build trust and drive action.

Whether you’re a small business, a growing brand, or a seasoned marketer—ManyChat gives you the edge you need to win in the attention economy.

If you’re ready to connect smarter, convert faster, and grow stronger—ManyChat is your ultimate solution.

This isn’t just the future of messaging. It’s your future—automated, intelligent, and built for success.

Start your journey to smarter communication today!

ManyChat Analytics

In the world of automated messaging, optimization is everything. Without proper insights into how your chatbot, automation, and messaging strategy are performing, you’re essentially flying blind. That’s where ManyChat Analytics comes in—a game-changing tool that not only helps you track the effectiveness of your efforts but also empowers you to make data-driven decisions that maximize every interaction.

Imagine being able to track every conversation, measure conversion rates, and analyze the performance of your agents with crystal-clear precision. With ManyChat Analytics, you gain the power to truly understand your audience’s behaviors, refine your strategies, and boost your business’s growth. Let’s dive into the core components of ManyChat Analytics and discover how they can propel your success.

Manychat has four types of analytics:

• Manychat Insights
• Automation Analytics
• Conversion Analytics
• Agent Analytics

ManyChat Insights

ManyChat Insights is a powerful suite of tools built into the ManyChat platform, designed to help you track and analyze how your chatbot is interacting with users. The insights provided cover a range of analytics, from automation analytics to conversion tracking and agent performance metrics. Understanding these analytics allows you to optimize your bot for better engagement, increased conversions, and higher efficiency in handling customer interactions.

Automation Analytic

Automation analytics in ManyChat Insights allows you to evaluate the performance of automated flows. Whether you’re automating customer service, lead generation, or marketing campaigns, this feature tracks how well your automation is running.

Key aspects of automation analytics include:

• Message Delivery Rates: Tracking how many automated messages are successfully delivered versus how many failed to send, giving you insights into the effectiveness of your delivery system.
• Engagement Rates: Measures how often users are interacting with your automated messages. This helps you understand whether your messaging is resonating with users or needs adjustments.
• Response Time: Tracks how quickly your automated messages are reaching users and whether the response time is contributing to a positive user experience.

By analyzing automation analytics, you can pinpoint underperforming flows, refine messaging content, and enhance the overall automation process for better user engagement.

Conversion Analytics

The ultimate goal of many chatbots is to drive conversions, whether that’s through sales, sign-ups, or other valuable actions. ManyChat Insights includes conversion analytics, which helps you measure how effective your chatbot is in driving these desired outcomes.

What conversion analytics tracks includes:

• Conversion Rate: Tracks how many users are completing desired actions after interacting with your chatbot, such as purchasing a product, filling out a form, or subscribing to a service.
• Goal Tracking: You can set specific conversion goals in ManyChat and monitor the progress of your chatbot’s performance towards meeting those goals.
• Funnel Analysis: This tool helps you understand where users drop off in the conversion process. It lets you see which steps in your chatbot flow might need improvement to increase successful conversions.

With conversion analytics, you have the data needed to optimize your chatbot’s performance. Adjusting underperforming flows or refining your call-to-action can significantly improve conversion rates.

Agent Analytics

While many interactions with chatbots are automated, some situations require human intervention. ManyChat Insights includes agent analytics, which helps you monitor and evaluate the performance of human agents who step in to handle conversations.

Key metrics tracked in agent analytics include:

• Response Times: Measures how quickly your agents are responding to inquiries, which directly impacts the quality of customer service.
• Agent Performance: Tracks how well each agent is performing, including how many interactions they handle, how many issues they resolve, and the overall satisfaction of customers they assist.
• Customer Satisfaction (CSAT): This metric helps you track how happy users are with the assistance they received from an agent. Monitoring customer satisfaction will help you understand if your agents need additional training or support.

With agent analytics, you can evaluate your team’s performance, pinpoint areas for improvement, and ensure that your human agents are delivering the best possible customer service.

Why Use ManyChat Insights for Analytics?

Understanding ManyChat Insights and the different types of analytics it provides allows you to make data-driven decisions for improving your chatbot’s overall performance. Here’s why ManyChat Insights should be an integral part of your strategy:

• Informed Decision-Making: With automation analytics, conversion analytics, and agent performance data, you’ll have all the data you need to make informed decisions and fine-tune your strategies.
• Optimize Your Chatbot for Conversions: By monitoring conversion analytics, you can identify underperforming steps in your chatbot flows and adjust them to increase conversion rates.
• Enhance Customer Interactions: With agent analytics, you can ensure that your human agents are delivering excellent service, which is essential for keeping customers happy and loyal.
• Measure Success Over Time: ManyChat Insights provides ongoing data that helps you track the progress of your chatbot, ensuring that improvements are consistently made over time.

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How to Leverage ManyChat Insights for Continuous Improvement

To make the most of ManyChat Insights, here are a few actionable steps you can take:

1. Review Analytics Regularly: Make a habit of checking your ManyChat Insights on a weekly or monthly basis. Consistently reviewing your performance metrics helps you spot trends and make timely adjustments.
2. Test and Refine: Use A/B testing to experiment with different flows, messages, and calls to action to see what resonates most with your audience. Optimize the underperforming areas using data from conversion analytics.
3. Train Your Agents: Review agent analytics to identify training opportunities. If an agent consistently has lower performance scores, offer additional support or training to improve their interaction quality.
4. Automate for Efficiency: Use automation analytics to optimize your automated flows for higher engagement rates and better message delivery.

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Maximizing Your Success with ManyChat Insights

In summary, ManyChat Insights gives you powerful tools to enhance every aspect of your chatbot’s performance, from automation and conversion tracking to agent performance monitoring. With the ability to track and analyze automation analytics, conversion analytics, and agent performance, you can make data-driven decisions that will help you optimize your chatbot, increase conversions, and improve user experience.

By unlocking the full potential of ManyChat Insights, you’re empowering your business to deliver more efficient, personalized, and impactful customer interactions.

ManyChat Live Chat: Real-Time Conversations That Build Real Relationships

If you’re serious about growing your brand, increasing conversions, and building trust with your audience, ManyChat Live Chat is one tool you can’t afford to overlook. In an age where instant communication defines customer satisfaction, responding in real-time can mean the difference between gaining or losing a customer.

What Is ManyChat Live Chat?

ManyChat Live Chat is a built-in feature that allows you to communicate directly with users who interact with your bots. While automation handles the heavy lifting, Live Chat gives you full control to jump in whenever a personal touch is needed — whether it’s to answer complex questions, close a sale, or build rapport. ManyChat Live Chat gives your business the power to be responsive, personal, and human — at exactly the right moments. It’s not just about replying; it’s about connecting in real-time and building lasting trust.

If you’re using automation alone, you’re only playing half the game. But when you activate Live Chat, you open the door to deeper relationships, faster sales, and happier customers.

Why It Matters

Here’s the truth: not every situation can (or should) be automated. Sometimes, customers need to feel heard by a real human. ManyChat bridges the gap perfectly — combining the speed of automation with the warmth of personal engagement.

FAQ